Nurture
Your Nature

Every year new products and skincare tips appear, often portrayed as truly magical formulas that promise to revolutionize consumers' routines. Some will fade as quickly as they appear, while others have the potential to leave a mark on the beauty care landscape and positively influence its future. The best is always decided by ourselves, taking … Continued

The urgency of modern times, the uncertainty of the future, and a pandemic that left us all a bit more anxious, were all factors that shot the anxiety levels of people, to the point where the Portuguese Order of Psychologists estimates that 1 out of every 6 portuguese currently suffers from anxiety, and anxiety-related episodes. … Continued

The arrival of winter brings with it the emotional need to take hot baths, sit in front of the heater and feel that heat directly on our face and hands. Be careful, because these are two very damaging actions for our skin, which is naturally more reactive at this time of year. What happens to … Continued

The sense of urgency that the internet has brought to our lives has completely changed our daily needs and the way we look at them. Everything has become immediate and instantaneous, stripping people of a good deal of patience, accumulating tiredness, nervousness and irritability. This is a dangerous cocktail of emotions that we need to … Continued

Our skin deserves all the attention we can give it. As it is our largest organ and the first barrier against external agents, prioritizing its care is essential. It's the first step towards feeling good, literally, "in our skin". It is well known that self-care is directly related to an increased sense of well-being, with … Continued

The concept of beauty is relative, it's not universal. It differs from culture to culture, from community to community, but also within them. Each individual sees beauty according to their sights, their teachings, their examples, their references… There are a multitude of areas that come together and create an opinion, a vision. This is the … Continued

Nowadays, we are witnessing a growing and marked demand for natural products to be applied in the skincare routine. The natural skincare market is expected to reach $48 billion by 2025. This need is visible in both the female and male genders, demonstrating that there is nothing more natural than the need to avoid the … Continued

At many stages of our lives, we tend to question: others, our decisions, our routines, our essence, our identity. "Who am I, really?". "Am I authentic?". The answer to these doubts can vary depending on the experiences. Every day we learn, grow, and evolve, even if this means leaving behind something that was part of … Continued